"七福神"(しちふくじん) were traditional seven lucky Gods in Japan. Japanese People believed that God will bless you when you visited and got the stamps from all 7 temples during the beginning of every new year.
This demo is used HL5308/HL5301 in Multi-Coil/Single-Tag application and HL5225 RGB LED driver. Each figure(God) has a HL5301 tag inside to represent his name and one specified color. For example, Ebisu (恵比寿): Tag-ID is 0xFFE1 and color is #0 for GREEN.
Or watch a demo movie on YOUTUBE.